Cost Per Click (CPC) is how much you pay each time someone clicks your ad. Understanding your CPC helps you budget effectively and optimize campaigns.
CPC Formula
CPC = Total Ad Spend ÷ Total Clicks
Average CPC by Platform (2026)
| Platform | Average CPC (E-commerce) |
|---|---|
| Google Search | $1.00 - $3.00 |
| Google Shopping | $0.50 - $1.50 |
| Facebook Ads | $0.50 - $2.00 |
| Instagram Ads | $0.70 - $2.50 |
| TikTok Ads | $0.30 - $1.00 |
| Pinterest Ads | $0.50 - $1.50 |
| Microsoft Ads | $0.50 - $2.00 |
Average CPC by E-commerce Niche
| Niche | Google Search CPC | Facebook CPC |
|---|---|---|
| Fashion | $0.80 - $2.00 | $0.45 - $1.20 |
| Beauty | $1.00 - $3.00 | $0.60 - $1.50 |
| Electronics | $0.50 - $2.00 | $0.50 - $1.80 |
| Home & Garden | $0.70 - $2.50 | $0.40 - $1.30 |
| Health & Supplements | $1.50 - $5.00 | $0.80 - $2.00 |