Running Facebook or Instagram ads? You need to know if they're actually profitable. Our free Facebook Ads ROAS calculator tells you instantly.
What is Facebook Ads ROAS?
ROAS (Return on Ad Spend) measures how much revenue you earn for every dollar spent on Facebook/Instagram ads.
Formula: ROAS = Revenue from Ads ÷ Total Ad Spend
Facebook Ads ROAS Benchmarks (2026)
| Campaign Type | Average ROAS | Good ROAS |
|---|---|---|
| Prospecting (Cold Traffic) | 1.5-2.5x | 3x+ |
| Retargeting | 5-8x | 10x+ |
| Lookalike Audiences | 2-4x | 5x+ |
| Advantage+ Shopping | 3-5x | 6x+ |
| Dynamic Product Ads | 4-8x | 10x+ |
Break-Even ROAS for Facebook Ads
Your break-even ROAS depends on your profit margin: - 20% margin = need 5x ROAS - 30% margin = need 3.3x ROAS - 40% margin = need 2.5x ROAS - 50% margin = need 2x ROAS
If your ROAS is below these numbers, you're losing money on every sale from ads.