Free Tool
CPM Calculator
Calculate Cost Per Mille (cost per 1,000 impressions) for display and social ads.
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Formula
CPM = (Total Ad Spend ÷ Total Impressions) × 1,000
What is CPM?
CPM (Cost Per Mille) measures how much you pay per 1,000 ad impressions. "Mille" means thousand in Latin. CPM is the standard metric for measuring the cost of brand awareness and display advertising campaigns.
Unlike CPC which charges per click, CPM charges for views — making it ideal for brand awareness campaigns where you want maximum visibility.
CPM Benchmarks
- Facebook/Instagram Feed: $5 – $15
- Google Display Network: $2 – $10
- YouTube Pre-roll: $8 – $20
- TikTok: $3 – $10
- LinkedIn: $20 – $60