Free Marketing Tools
Ad spend calculators, ROI trackers, and campaign planning tools to maximize your marketing budget.. All tools are completely free — no sign-up required.
Every e-commerce seller running paid advertising needs to track the right metrics. Our free marketing tools help you calculate ROAS, CPC, CPM, CTR, CPA, and email ROI — so you know exactly which campaigns are profitable and which are burning cash. All tools work for Facebook Ads, Google Ads, TikTok Ads, and email marketing.
ROAS Calculator
Measure your ad campaign profitability
CPC Calculator
Find your cost per click
CPM Calculator
Cost per 1,000 impressions
CTR Calculator
Measure click-through rates
Facebook Ads ROAS Calculator
Meta Ads performance tracker
Google Ads Budget Calculator
Plan your Google Ads spend
CPA Calculator
Cost to acquire a customer
Email Marketing ROI Calculator
Measure email campaign returns
Influencer Seeding ROI Calculator
Seeding vs paid ads — which wins?
Frequently Asked Questions
What marketing metrics should e-commerce sellers track?
The essential metrics are ROAS (Return on Ad Spend), CPC (Cost Per Click), CPA (Cost Per Acquisition), CTR (Click-Through Rate), and email marketing ROI. Together, these tell you whether your marketing is profitable.
What is a good ROAS for e-commerce?
A ROAS of 3.0x or higher is generally considered good. This means you earn $3 for every $1 spent on ads. However, the right target depends on your profit margins — high-margin products can be profitable at 2.0x.