Schema markup (structured data) helps Google understand your content and can earn you rich snippets in search results — star ratings, FAQ dropdowns, price displays, and more.
Supported Schema Types
| Schema Type | Rich Result | Best For |
|---|---|---|
| Product | Star ratings, price, availability | E-commerce product pages |
| FAQ | Expandable Q&A in search results | Blog posts, support pages |
| Article | Author, date, thumbnail in search | Blog posts, news articles |
| LocalBusiness | Map pack, hours, reviews | Physical stores |
| HowTo | Step-by-step instructions | Tutorial content |
| BreadcrumbList | Navigation path in search results | All pages |
Why JSON-LD Over Other Formats?
Google recommends JSON-LD over Microdata or RDFa because: - Easier to implement — Just add a script tag, no HTML modification - Easier to maintain — All structured data in one place - Less error-prone — Separated from your visible content - Google's preference — Google explicitly recommends JSON-LD