JSON-LD Schema Markup Generator

Generate valid JSON-LD structured data for Product, FAQ, Article, LocalBusiness, HowTo, and Breadcrumb schema. Free schema markup generator with live preview.

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Schema Markup Generator (JSON-LD)

Free JSON-LD schema markup generator for Product, FAQ, Article, LocalBusiness, HowTo, and BreadcrumbList. Generate Google-ready structured data with live preview.

What is Schema Markup (JSON-LD)?

Schema markup is structured data code that helps search engines understand your page content better. JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for adding schema markup to your website.

When search engines read schema markup, they can display rich snippets in search results — star ratings, prices, FAQ dropdowns, recipe cards, and more — which dramatically increase click-through rates.

Schema Types This Generator Supports

  • Product: E-commerce product with price, availability, ratings — essential for Shopify and WooCommerce stores
  • FAQ Page: Question and answer pairs that display directly in Google search results
  • Article: Blog posts, news articles — helps with Google News and Discover
  • Local Business: Physical store location, hours, contact info — critical for local SEO
  • HowTo: Step-by-step tutorials and guides
  • BreadcrumbList: Navigation path — improves site structure signals

How to Add JSON-LD to Your Website

  • WordPress: Use "Insert Headers and Footers" plugin, or paste in your theme's header.php
  • Shopify: Edit theme.liquid and paste before the closing </head> tag
  • Any website: Add the script tag in your HTML <head> section

After adding schema markup, validate it using Google's Rich Results Test at search.google.com/test/rich-results.

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Schema markup (structured data) helps Google understand your content and can earn you rich snippets in search results — star ratings, FAQ dropdowns, price displays, and more.

Supported Schema Types

Schema TypeRich ResultBest For
ProductStar ratings, price, availabilityE-commerce product pages
FAQExpandable Q&A in search resultsBlog posts, support pages
ArticleAuthor, date, thumbnail in searchBlog posts, news articles
LocalBusinessMap pack, hours, reviewsPhysical stores
HowToStep-by-step instructionsTutorial content
BreadcrumbListNavigation path in search resultsAll pages

Why JSON-LD Over Other Formats?

Google recommends JSON-LD over Microdata or RDFa because: - Easier to implement — Just add a script tag, no HTML modification - Easier to maintain — All structured data in one place - Less error-prone — Separated from your visible content - Google's preference — Google explicitly recommends JSON-LD

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