Free Tool
CPC Calculator
Calculate Cost Per Click for your Google, Facebook, and Instagram ad campaigns.
Quick Answer
CPC Calculator uses the formula: CPC = Total Ad Spend ÷ Total Clicks. Enter your numbers above to get instant results — free, no sign-up required.
$
Formula
CPC = Total Ad Spend ÷ Total Clicks
What is CPC?
CPC (Cost Per Click) is the amount you pay each time someone clicks on your ad. It's one of the most fundamental metrics in paid advertising, used across Google Ads, Facebook Ads, Instagram, TikTok, and other platforms.
Understanding your CPC helps you budget accurately, compare platform performance, and optimize campaigns for profitability.
Average CPC by Platform
- Google Search Ads: $1.00 – $3.00 (e-commerce)
- Google Shopping Ads: $0.30 – $1.50
- Facebook Ads: $0.50 – $2.00
- Instagram Ads: $0.70 – $2.50
- TikTok Ads: $0.20 – $1.00
- Pinterest Ads: $0.10 – $1.50