Shopify CRO Audit Checklist

Audit your Shopify store for conversion rate optimization. Interactive 50-point checklist covering homepage, product pages, cart, and checkout.

CRO Score: 0%

0 of 45 items checked · 0/22 high-impact done

Clear value proposition visible above the foldhighPrimary CTA button is prominent and action-orientedhighNavigation menu has 7 or fewer top-level itemsmediumSearch bar is visible and functionalmediumTrust badges or social proof visible on homepagehighPage loads in under 3 seconds on mobilehighNo intrusive popups within first 5 secondsmedium

High-quality product images (3+ per product)highProduct price is clearly visiblehighAdd-to-cart button is above the fold on desktophighProduct descriptions are benefit-focused, not just featuresmediumCustomer reviews are displayed on product pageshighShipping info and return policy are visiblehighVariant selectors (size, color) are intuitivemediumStock availability or urgency indicators presentmediumRelated/recommended products section existsmedium

Cart is easily accessible from every pagehighGuest checkout is available (no forced account)highMultiple payment methods offered (credit card, PayPal, Apple Pay)highShipping costs shown before checkouthighProgress indicator in multi-step checkoutmediumOrder summary visible during checkoutmediumSecurity badges near payment fieldshighAbandoned cart email recovery is set uphighFree shipping threshold is displayedmedium

Site is fully responsive on all screen sizeshighTouch targets are at least 44x44pxmediumMobile menu is easy to navigatemediumForms use appropriate input types (tel, email)lowNo horizontal scrolling on mobilehighSticky add-to-cart on mobile product pagesmedium

SSL certificate installed (HTTPS)highContact information easily findablemediumReturn/refund policy is clear and fairhighReal customer testimonials or case studieshighPayment security logos displayedmediumAbout us page with team/brand storymediumSocial media links are active and currentlow

Unique meta titles and descriptions on all pageshighImage alt tags include product keywordsmediumCore Web Vitals pass (LCP, CLS, FID)highStructured data (schema markup) on product pagesmediumXML sitemap submitted to Google Search Consolemedium404 page has navigation back to storelowNo broken links on key pagesmedium

A structured CRO audit is the fastest way to increase your Shopify store's revenue without spending more on ads. This interactive checklist guides you through the exact audit process used by top e-commerce agencies.

The 4 Pillars of E-commerce CRO

Clarity: Does the user instantly understand what you sell, who it's for, and why it's better than the competition?
Friction: How many clicks does it take to buy? Do pages load in under 2.5 seconds? Are forms auto-filling?
Anxiety: Are there trust badges? Are return policies clear? Are reviews authentic with photos?
Urgency/Incentive: Why should they buy *today*? Is there a limited offer, low stock warning, or free shipping threshold to hit?

Focus on the Product Page (PDP)

70% of your CRO wins will happen on the Product Page. Pay special attention to: - Mobile image galleries (swipeable) - "Add to Cart" button visibility above the fold on mobile - Accordions for long descriptions (Materials, Shipping, Returns) - Clear delivery date estimates ("Order today, get it by Friday")

Use the interactive checklist above to score your store from 0 to 100 and identify your lowest-hanging fruit.

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Shopify CRO Audit Checklist

The 4 Pillars of E-commerce CRO

Focus on the Product Page (PDP)

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