Free Tool
CTR Calculator
Calculate Click-Through Rate to measure how well your ads and listings perform.
Formula
CTR = (Total Clicks ÷ Total Impressions) × 100
What is CTR?
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's a key indicator of how relevant and compelling your ads are to your target audience.
A high CTR means your ad resonates with viewers. A low CTR suggests your targeting, creative, or messaging needs improvement.
Average CTR by Platform
- Google Search Ads: 3% – 6%
- Google Display Ads: 0.5% – 1%
- Facebook Ads: 0.9% – 1.5%
- Instagram Ads: 0.5% – 1.2%
- Email Marketing: 2% – 5%