Free Tool
Facebook Ads ROAS Calculator
Calculate Return on Ad Spend specifically for your Facebook and Instagram ad campaigns.
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Formula
Meta ROAS = Purchase Conversion Value ÷ Amount Spent
What is Facebook Ads ROAS?
Facebook Ads ROAS measures the revenue generated from your Facebook and Instagram ad campaigns relative to how much you spent. In Meta Ads Manager, this is shown as the "Purchase ROAS" column.
This metric is critical for e-commerce stores running Meta ads because it directly tells you if your campaigns are profitable.
Good ROAS for Facebook Ads
Facebook Ads ROAS benchmarks for e-commerce:
- Break-even: 1.0x – 2.0x (depending on margins)
- Good: 3.0x – 4.0x
- Excellent: 5.0x+
- Scaling target: 2.5x+ (allows room for scaling)