Free Tool
Schema Markup Generator (JSON-LD)
Free JSON-LD schema markup generator for Product, FAQ, Article, LocalBusiness, HowTo, and BreadcrumbList. Generate Google-ready structured data with live preview.
What is Schema Markup (JSON-LD)?
Schema markup is structured data code that helps search engines understand your page content better. JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for adding schema markup to your website.
When search engines read schema markup, they can display rich snippets in search results — star ratings, prices, FAQ dropdowns, recipe cards, and more — which dramatically increase click-through rates.
Schema Types This Generator Supports
- Product: E-commerce product with price, availability, ratings — essential for Shopify and WooCommerce stores
- FAQ Page: Question and answer pairs that display directly in Google search results
- Article: Blog posts, news articles — helps with Google News and Discover
- Local Business: Physical store location, hours, contact info — critical for local SEO
- HowTo: Step-by-step tutorials and guides
- BreadcrumbList: Navigation path — improves site structure signals
How to Add JSON-LD to Your Website
- WordPress: Use "Insert Headers and Footers" plugin, or paste in your theme's header.php
- Shopify: Edit theme.liquid and paste before the closing </head> tag
- Any website: Add the script tag in your HTML <head> section
After adding schema markup, validate it using Google's Rich Results Test at search.google.com/test/rich-results.