What is a URL Slug?

A URL slug is the last part of a URL that identifies a specific page. For example, in yourstore.com/products/premium-cotton-t-shirt, the slug is "premium-cotton-t-shirt".

SEO-friendly slugs are lowercase, use hyphens between words, and contain your target keywords. This tool converts any text into a clean, URL-safe slug with accent transliteration and special character removal.

URL Slug Best Practices for SEO

Keep it short: 3-5 words is ideal for SEO and readability
Include keywords: Your primary keyword should appear in the slug
Use hyphens: Google treats hyphens as word separators; underscores are not recommended
Lowercase only: URLs are case-sensitive; lowercase prevents duplicate content issues
Remove stop words: Drop "the", "and", "of" unless they change meaning