Free Tool
Break Even Calculator
Find out exactly how many units you need to sell to cover your costs and start profiting.
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Formula
Break-Even Units = Fixed Costs ÷ (Selling Price − Variable Cost per Unit)
What is Break-Even Analysis?
Break-even analysis tells you exactly how many units you need to sell to cover all your costs — both fixed (rent, subscriptions, salaries) and variable (product cost, shipping, packaging).
Below break-even you're losing money. Above it, every additional sale is profit. This is essential knowledge for any e-commerce business.
Why Break-Even Matters for Online Sellers
- Product launches: Know how many units you need to sell before ordering inventory
- Pricing decisions: Understand minimum viable prices
- Ad budgets: Know when ad spend will become profitable
- Goal setting: Set realistic monthly sales targets