Free Tool
Average Order Value Calculator
Calculate and track your Average Order Value to optimize pricing and upselling strategies.
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Formula
AOV = Total Revenue ÷ Total Number of Orders
What is Average Order Value?
Average Order Value (AOV) tells you how much customers spend per order on average. Increasing AOV is one of the fastest ways to grow revenue without acquiring more customers.
For Shopify stores, you can find your AOV in Analytics → Reports → Average order value.
How to Increase AOV
- Free shipping threshold: "Free shipping on orders over $75" — the #1 AOV booster
- Product bundles: Sell complementary products together at a slight discount
- Upsells at checkout: "Add X for just $Y more"
- Volume discounts: "Buy 2 get 10% off, buy 3 get 20% off"
- Gift with purchase: "Spend $100+, get a free gift"