Free Tool
UTM Link Builder
Build UTM-tagged URLs to track your marketing campaigns in Google Analytics.
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs to track where your traffic comes from in Google Analytics. They answer: "Which campaign, ad, or link brought this visitor?"
There are 5 UTM parameters: utm_source (where), utm_medium (how), utm_campaign (why), utm_term (keyword), and utm_content (which ad).
UTM Best Practices
- Be consistent: Use lowercase, hyphens instead of spaces
- Use a naming convention: e.g., platform-format-audience
- Always tag paid campaigns: Facebook, Google, email links
- Keep a UTM spreadsheet: Track all tagged URLs centrally
- Don't use UTM on internal links: Only for external traffic sources