Measure the profitability of your Google Ads campaigns with our free ROAS calculator. Works for Google Search, Shopping, Display, and Performance Max campaigns.
Google Ads ROAS Benchmarks by Campaign Type
| Campaign Type | Average ROAS | Good ROAS | Excellent |
|---|---|---|---|
| Search (Branded) | 8-15x | 15x+ | 20x+ |
| Search (Non-Branded) | 2-4x | 5x+ | 8x+ |
| Google Shopping | 3-5x | 6x+ | 10x+ |
| Performance Max | 3-6x | 7x+ | 10x+ |
| Display | 0.5-2x | 2x+ | 4x+ |
| YouTube Ads | 1-3x | 3x+ | 5x+ |
Google Ads vs Facebook Ads ROAS
Google Ads typically shows higher ROAS because users are actively searching (high intent). Facebook Ads capture passive attention (lower intent but larger reach).
| Platform | Avg E-commerce ROAS | Best For |
|---|---|---|
| Google Search | 4-8x | High-intent buyers |
| Google Shopping | 5-10x | Product-focused browsing |
| Facebook Ads | 2-4x | Discovery & brand awareness |
| Instagram Ads | 2-5x | Visual products |