Free Tool
Store Color Palette Generator
Generate beautiful brand color palettes for your Shopify or e-commerce store. Get HEX, RGB codes and CSS variables — ready to paste into your theme editor.
Primary
#1A1A2E
rgb(26, 26, 46)
Secondary
#16213E
rgb(22, 33, 62)
Accent
#0F3460
rgb(15, 52, 96)
Highlight
#E94560
rgb(233, 69, 96)
Background
#FFFFFF
rgb(255, 255, 255)
Preview: Your Store
This is how your brand colors look together.
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Why Brand Colors Matter for E-commerce
Your store's color palette is one of the first things customers notice. Consistent, professional colors build trust, improve brand recognition, and directly impact conversion rates.
This generator creates harmonious 5-color palettes with curated presets and random generation. Get HEX, RGB, and CSS custom property values ready to paste into your Shopify theme editor or custom CSS.
How to Apply Colors in Shopify
- Theme Editor: Go to Online Store → Themes → Customize → Theme Settings → Colors
- Custom CSS: Use the CSS Variables output and paste into theme.liquid or custom.css
- Dawn theme: Supports primary, secondary, accent, and background color slots