BOGO & Bundle Profit Calculator
Calculate the profitability of Buy-One-Get-One, bundle deals, and volume promotions. Find the break-even volume lift needed for profitable promos.
Formula
What is a BOGO / Bundle Promotion?
BOGO (Buy One Get One) and bundle promotions are volume-based discount strategies that encourage customers to buy more items per order. Common formats include BOGO Free, BOGO 50% Off, Buy 2 Get 1 Free, and fixed-price bundles.
These promotions increase average order value (AOV) and help move inventory faster — but they can destroy margins if not calculated carefully. This calculator shows exactly how much volume lift you need to maintain profitability.
Break-Even Volume Lift
When you run a BOGO or bundle deal, your margin per unit decreases. To maintain the same total profit, you need a volume lift — more units sold to compensate for the lower per-unit margin.
- BOGO 50% Off: Typically requires 30-50% volume lift to break even
- Buy 2 Get 1 Free: Requires ~50% volume lift
- BOGO Free: Requires 100%+ volume lift — only viable for very high-margin products
Use this calculator to find your exact break-even volume before launching any promotion.