Landing Page ROI Calculator
Calculate the return on investment of your landing pages including design costs, ad spend, and conversion revenue.
Quick Answer
Landing Page ROI Calculator uses the formula: ROI = ((Revenue − Total Cost) ÷ Total Cost) × 100. Enter your numbers above to get instant results — free, no sign-up required.
Formula
How to Calculate Landing Page ROI
Landing page ROI measures whether the revenue generated by your landing page exceeds the cost of creating it and driving traffic to it. A positive ROI means your landing page is profitable; a negative ROI means you're losing money.
Total cost includes: design/development costs (one-time), copywriting, ad spend (ongoing), and tool subscriptions (hosting, A/B testing).
Landing Page Conversion Rate Benchmarks
- E-commerce product pages: 2–5%
- Lead generation pages: 5–15%
- SaaS free trial pages: 3–8%
- Webinar registration: 20–40%
- Email opt-in pages: 15–35%
Higher-intent traffic (retargeting, email) converts 2-3x higher than cold traffic (social, display).